EA Sports Revenue from Microtransactions Explained
EA Sports revenue from microtransactions accounts for the vast majority of the company's total income, with users citing figures as high as 75 percent. Modes like Ultimate Team in games such as EA Sports FC generate most of this money through live service components. The player base spending habits heavily favor digital purchases over physical media. A small percentage of players known as whales spend a disproportionately large amount of money on packs and menu driven content, which some users compare to gambling mechanics. Physical console game sales make up a very small fraction of total net revenue, sometimes dropping to 3.8 or 6 percent in recent quarters. Because the current model is so profitable, the company has little incentive to address community backlash or change its business practices.
