Best CI/CD Practices for Startups: Tools, Pipelines and Deployment

Best CI/CD practices for startups

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Best CI/CD Practices for Startups: Tools, Pipelines and Deployment

For startups, the best CI/CD approach is to use the tool built into your Git provider, meaning GitHub Actions if you host code on GitHub and GitLab CI if you use GitLab. These Git-integrated tools are easier to set up and manage for small teams, and in practice most companies simply run whatever CI solution their Git provider offers.

Layer on GitOps and automation. Describe your infrastructure and applications as code managed through Git, using tools like Argo CD or Weave Flux. Automate routine work such as building packages, updating dependencies, and running unit tests daily so developers learn about breakage in advance rather than at release time.

Keep pipelines lean and deploy simply. Write declarative pipelines as YAML committed to the repo so developers can see, understand, and fix them, and avoid stuffing the pipeline with logic that makes debugging painful. A single main branch with manual approval gates promoting builds to staging and then production works well, and true continuous integration means merging multiple times a day.

Key practices

  1. Use your Git provider's CI tool GitHub Actions on GitHub, GitLab CI on GitLab; easier for small teams to manage
  2. Skip self-hosted Jenkins Only maintain CI infrastructure like Jenkins if absolutely necessary
  3. Adopt GitOps Manage infrastructure and apps as code through Git with Argo CD or Weave Flux
  4. Automate routine tasks Build packages, auto-update dependencies, and run unit tests daily so devs catch breakage early
  5. Keep pipelines simple Too much pipeline logic leads to maintenance headaches and hard debugging
  6. Commit pipeline YAML to the repo Declarative pipelines in Git let devs see, understand, and fix them
  7. Deploy from a single main branch Use manual checks to promote the same pipeline to staging and then production
  8. Merge multiple times a day Frequent merging is what makes continuous integration real
Best CI/CD Practices for Startups: Tools, Pipelines and Deployment — infographic

Focus on Git-integrated CI/CD Tools

Opt for tools integrated with your Git provider as they are generally easier to manage and set up, especially for smaller teams. If you're using GitHub, GitHub Actions is a natural fit; for GitLab, use GitLab CI. "In my experience, companies are using whatever CI solution their git provider offers."
Avoid self-hosting and maintaining complex CI/CD infrastructure like Jenkins unless absolutely necessary. Modern, cloud-native solutions offer simpler alternatives that don't require maintaining virtual machines. "The cost of switching your CI/CD platform along with your git provider every 5-10 years is not worth the cost of managing a Jenkins instance for all of eternity."

Embrace GitOps and Automation

Implement GitOps principles where your infrastructure and applications are described as code and managed through Git, often using tools like Argo CD or Weave Flux. "Just learn gitops IMO it's where everyone will be."
Automate routine tasks such as building packages, updating dependencies, and running unit tests to streamline the development process and catch issues early. "Automatically update dependencies and run unittests each day so the devs know in advance when something breaks"

Streamline Your Pipelines

Keep CI/CD pipelines as simple as possible to avoid over-complication and maintenance headaches. Avoid adding too much logic that could make debugging difficult. "Avoid doing too much in your CI/CD pipeline."
Use declarative pipelines with YAML files stored in your repository to ensure that the pipeline definition is version-controlled and easily understood by developers. "Use declarative pipelines where the pipeline definition is committed in the git repo so devs can see it, understand it, fix it."

Best Practices for Deployment

Consider a single main branch workflow for deployments, using manual checks or approval gates to promote builds to different environments (staging, production). This simplifies branching strategies and reduces contention. "You only need the one branch. Just like you were going to have a manual check before staging, you just extend that same pipeline with another manual check and the prod deployment."
Focus on continuous integration (CI) by merging frequently to ensure that all team members' work is integrated often, which is a prerequisite for continuous delivery and deployment. "You need to be doing CI to actually get the benefits. That’s "Continuous Integration”, meaning you merge in with everyone frequently (multiple times a day)."

Are you looking for specific tool recommendations for your CI/CD pipeline?

Bottom line

For startups, GitHub Actions or GitLab CI are generally recommended for CI/CD due to their integration with Git providers and ease of use, moving away from older solutions like Jenkins.

Community answers 24

What others in the community said:

94% upvoted

I'm seeing things like CI/CD and Github Actions being required knowledge for a lot of entry level roles. What are hiring managers even looking for regarding these? How much knowledge should an entry level person have with these things? Is it enough to make a project that has a CI/CD workflow?

92% upvoted

I'm deep-diving into DevOps to bolster my resume. I've spent the last few weeks wrestling with Jenkins and Sonar on a home lab, but I’m noticing a massive shift toward GitHub Actions in recent job postings. If you were hiring a Mid-Level dev today, which would impress you more?

Is knowing Jenkins and its complex ins and outs like Groovy pipelines, node management, and plugins worth it to most companies? What about osmeone hwo is not so proficient with Jenkins but has a lot of experience with Github Actions (or maybe even Gitlab and Bitrise CI/CD)?

Is Jenkins only for legacy maintenance or is it still a core requirement for Big Tech and startup infrastructure?

I haven't worked with, or really even heard about, Jenkins in 10 years.

Maybe I'm living in a bubble, but Jenkins to me screams legacy enterprise.

In my experience, companies are using whatever CI solution their git provider offers. If you're using GitHub, GHA is the way to go. If you're using GitLab, go for GitLab CI. If you're using Bitbucket, use Bitbucket Pipelines. And if you ever change your git provider (which happens more often than it should)? You change your CI/CD platform with it.

But really, if you know one of those, you know all of those. GHA isn't drastically different than GitLab CI. When companies want experience with CI/CD, they moreso mean the general concept and implementation of it, and less the specific tool. E.g. what are best practices for those pipelines, instead of "how do you do [hyper-specific syntaxy thing] in [hyper-specific tool]".

92% upvoted

Hi, I'm working in a small business and we want to start automating our build and test. We are currently using Jira for our issue management and the plugin XRay for the manual test.

What would be the best place to start for automation

#Edit: We are using GitTea and it's a mainly C# project

#Edit 2: All our server are hosted locally with no cloud involve

#Edit 3: We are deploying on an embedded platform with a web page to configure it

#Edit 4: I have a set of devices in our QA lab ready to be deployed on at a moment notice for automated testing, they are usually used for long run but we usually do a stabilization period before a long run begin.

Ignore other comments that are trying to get you to use Gitlab or Jenkins or whatever, it doesn't matter at all. Some tools are better than others but I wrote automation in bash 15 years ago and it got the job done.

The important thing is what you can do with it and how you're gonna sell it to the team which may be very unhappy if you just tell them to wait an hour for everything to run after a push.

1) Use a linter and code compliance tool so the devs don't need to manually check if braces are in the rights place during the code review

2) Automatically build packages instead of having the devs build them

3) Automatically update dependencies and run unittests each day so the devs know in advance when something breaks

Tools are just tools, grab a copy of Devops Handbook and research the ideas behind automation instead of trying to find the best tools.

100% upvoted

Hi all. I'm a new graduate currently working on a couple personal web development projects to bolster my skillset for software engineering. I'm still applying for work, so these projects are primarily meant to make me a more attractive applicant. I just finished one, a web game built in Java with some simple JavaScript and HTML/CSS for the front end. I'm now looking to host the game so that I can show it off, and was wondering if it would be worth it to use this as an opportunity to learn some CI/CD skills.

The game is pretty much completely finished, and I doubt that I'll be updated much in the future, so a lot of the actual benefits of a pipeline are kind of lost. I also plan to move on to a project that explores some distributed systems concepts once this one is being hosted, so spending more time here will take away time spent learning about that.

For further context, most of my internship experience was focused on data science and ML. My most recent involved building a couple of basic apps, but these projects are my first exposure to web development, and I would like for them to cover as many skills as I can without making it seem like I've spent too much time on breadth of knowledge rather than depth of experience.

My understanding of how most developers interact with CI/CD pipelines is that they're primarily using them, rather than developing them themselves; that part is mostly done by the DevOps team. With that in mind, is it worth spending the time to implement a CI/CD pipeline from scratch in this situation? Specifically, is it worth the time trade-off versus focusing on the distributed systems project? And if so, does anyone have recommendations for a simple pipeline design which would let me get the experience of having used one without needing to spend terribly long developing it?

Thank you!

88% upvoted

I was thinking about using jenkins? Is that still widely used?

We use CircleCI+argocd+jfrog now but kinda miss using github actions.

100% upvoted

What are the Best Practices every newcomer to CI/CD should know about? Which advices would you give to a beginner?

Edit: What advices would you give to the yourself of 5-years ago?

I am working with JetBrains TeamCity since four years and use it on my company and also for my private projects. It's easy to configure and has a great support.

Avoid doing too much in your CI/CD pipeline. I once built a gitlab pipeline that would get the commit messages between the new and previous tag and compile release notes by fetching issues from JIRA. In hindsight that was too much, there was no reason my build pipeline should have to rely on all that logic, and it was hard to maintain. Just keep it simple with a few cases (what happens on master? what happens on dev branch? what happens on tags?)

Use declarative pipelines where the pipeline definition is committed in the git repo so devs can see it, understand it, fix it. Don't just call scripts/functions that just result in an extra codebase to maintain. For Jenkins especially, don't bother with writing Groovy scripts. Nobody wants to work with Groovy. Just use shell/bash steps. It's very frustrating for a developer when their build is failing but they don't know why and can't fix it because the build logic is decoupled from the app repo and changing it could affect other projects. pipeline logic should be isolated to just the app that it builds.

Docker agents/runners are a great way to get flexibility without having to keep a bunch of runner hosts synced with dependencies/binaries. Gitlab and Jenkins both support the pattern. essentially you run your pipeline steps in a container that you specify in your pipeline declaration, so you get whatever binaries you need from the container image and it doesn't have to be installed directly on the host.

Think about reducing clutter in your artifact repositories. If the commit isn't on master, you don't need a whole new artifact version in your registry, just use a floating version for the latest commit to the dev branch so it can be pulled and deployed.

Build your pipeline so it can be easily tested in a dev branch with minimal changes.

Remember forks and build that case into your pipeline. If there's step you only execute on "master", make sure it's also not running "master" in a forked repo.

87% upvoted

Hi everyone,

I'm finally done with a fresh new infrastructure on AWS with several cluster k8s and a central private gitlab that I now want to use for CI/CD.

I manually did my first tests by implementing a `.gitlab-ci.yml` and a creating a related chart. The pipeline run and my deployment is done. Nice.

I now have to configure the pipelines for all my other services and… I have a lot so I'd like to have your best practices to avoid any useless repetition and to avoid my developers to have access to this configuration.

So my first idea is to not host my helm into the repository but to have a independant private helm repository wherefrom I will install/upgrade my charts. At least, this will be hidden (somehow) and I can use templates for me to reduce the amount of repetitive code.

but what about the `.gitlab_ci.yaml` ? I have for example generic jobs that I always want to run (validation, security_check, build/push/tag/...) How can I manage this ? And is there a way to have the strict minimum in the repo and to keep a larger part somewhere else (as I will do for the charts) ?

thanks for your inputs !

++

GitHub actions. Don’t bother with Jenkins anymore. Jenkins is /fine/ but it’s dated and getting phased out

For CICD, I think Azure DevOps is easier to start than Jenkins. And they do the pretty much same job.

You need to be doing CI to actually get the benefits. That’s “Continuous Integration”, meaning you merge in with everyone frequently (multiple times a day). Trunk-Based Development is effectively a prerequisite for CI, which is a prerequisite for Continuous Delivery, which is a prerequisite for Continuous Deployment.

Most companies just do automated deployments without the CI part, and call it CI/CD, and wonder why their deployments are fast but their development rate isn’t.

75% upvoted

Hi - I just started a new role as an admin for a small-ish bank. We haven't implemented yet, but are getting our ducks in a row to kick off the project soon. My manager expressed that CI/CD is what he's most nervous about. He is considering Gearset down the road.

In my past experience, I was at an even smaller bank and, for all intents and purposes, the only part-time admin. I only have experience with the native change sets and Developer Sandboxes.

Is there a good place in the community to review CI/CD best practices? I'm curious for any helpful advice anyone is willing to offer as I research and prepare... thank you!

67% upvoted

I wanted to improve our CI/CD pipeline since right now we are a small team working a web application with a frontend and backend and we are doing everything pretty much manually.

The idea I have so far is have 2 persistent branches, main and prod.

  • The main branch contains everything that we want to deploy next
  • When we want to create a new feature we branch off main and once the feature is done and ready to be deployed is merged back to main using a PR request.
  • Anytime something in the main branch changes our CI/CD pipeline (AWS CodePipeline) will build the docker image, run tests and deploy it to our staging server.
  • After checking that everything works as expected in staging we can merge into production which does pretty much the same but deploys into production server/servers instead.
  • If we have a bug in production we can create a hotfix branch where we fix the bug, this gets merged back into main to test it in the staging server and if everything works well the hotfix gets also merged into production (not sure about this part here since the fix will be tested in staging next to a lot of unreleased features, in this case staging is not a 1 to 1 with production)

If we want to avoid having the staging pipeline being triggered all the time (for example we are adding a lot of features and we dont need to see them yet in staging) we can implement a manual check in our pipeline that we have to click on to build and deploy into staging.

What do you think, does this sound like a good way of doing this?

In a different post someone suggested only having 1 main branch and "promoting" the stage build into production. But i have no idea how to do that.
Also, we have different AWS accounts for stage and prod, so not sure if that will even make it more difficult.

You only need the one branch. Just like you were going to have a manual check before staging, you just extend that same pipeline with another manual check and the prod deployment. You basically replace that second merge with the manual check as an approval gate.

Shouldn't be an issue deploying to multiple accounts. I commonly put the pipeline in a 3rd account and cross deploy to the other two.

imo all these types of flows connected to specific branches eventually create contention - you want your development, test, and deployment to be mostly lockless; it just scales better.

In the past, I've had one prod deployed from main (chatops style) and many testing environments - one per dev/qa that they can deploy with whatever they're working on - a feature or perhaps a release branch.

Feature branches are cut from main, and eventually squash merged to main before deploy - so they can be easily reverted as a single commit if something breaks. Automated testing and builds happen on all branches; feature branches refresh from main periodically to track changes as other projects go out.

The main goals were fast deploys and having a human on the keyboard when they happen, and not having people contend for the same resources - branches, environments, etc. Most significant development happened locally - devs could run the whole stack on their laptop.

I have been advocating this workflow and have a design in mind. Can share it with you but it's untested as yet. That said it's quite straightforward to implement. Challenge will be in getting the team to adopt it and have the discipline to follow the process.

50% upvoted

Hello everyone ,

I am in charge of managing our CI/CD at a small startup company.

Recently we deployed our CRM in AWS.

CRM is used by the company users only.

So there is a Pipeline that building a docker image and deploying it on a Fargate ECS (master branch when it is pushed) .This is our production environment.

Because the company is extra tiny, if we fix a bug,we have to deploy it fast so the users can continue working.

Before AWS/Cloud we had a server running locally with 2 docker containers inside.One for Dev and one for Production.So we could make changes in dev container instantly(ready to use for our users)

If we fix a bug(important to our internal business processes) we should guide our users to use our dev app and then we schedule to merge it with production.

Now in the cloud how can we setup a Development app without building a docker image ( that is taking too long) ? Only for the development app, so users can access our dev app in the cloud with our hotfixes and changes if it is necessary.Our production pipeline will continue as it is.

I'am sure that it is not the best practice for CI/CD,but we have to work this way.

Thank you for your help.

30% upvoted

I'm researching CI/CD pain points for JS/TS developers and want to understand what real problems people are facing (vs what I assume they are).

Whether you're using GitHub Actions, GitLab CI, CircleCI, etc, what parts of your CI workflow still suck?

Things like:

  • Setup and maintenance taking longer than it should
  • Dealing with failures and debugging what went wrong
  • Keeping configs in sync across multiple projects
  • Costs adding up faster than expected
  • Anything else that wastes your time

Or maybe you've got it locked in and there aren't really problems left to solve? That's useful to know too.

What's your experience been like?

The cost of switching your CI/CD platform along with your git provider every 5-10 years is not worth the cost of managing a Jenkins instance for all of eternity.
Just learn gitops IMO it's where everyone will be.

Related questions

Which CI/CD tool should a startup use?
Use the CI/CD tool that comes with your Git provider: GitHub Actions for GitHub, GitLab CI for GitLab. These are easier to manage and set up than standalone systems, especially for smaller teams.
Should startups still use Jenkins?
Generally no. Avoid self-hosting and maintaining complex CI/CD infrastructure like Jenkins unless absolutely necessary, since modern cloud-native options remove the burden of managing virtual machines. The long-term cost of running a Jenkins instance outweighs the cost of switching platforms along with your Git provider every 5-10 years.
What is GitOps and why does it matter for CI/CD?
GitOps means describing your infrastructure and applications as code and managing them through Git, often with tools like Argo CD or Weave Flux. Users consider it where the industry is heading.
How much logic should go into a CI/CD pipeline?
As little as possible. Adding too much to the pipeline causes over-complication, maintenance headaches, and harder debugging. Keep it simple and use declarative pipeline definitions committed as YAML in the repo so developers can see and fix them.
Do you need multiple branches to deploy to staging and production?
No, a single main branch workflow is enough. Put a manual check before staging, then extend the same pipeline with another manual check for the production deployment, which simplifies branching and reduces contention.
How often should a team merge code for continuous integration?
Multiple times a day. You need to be doing CI, meaning everyone merges their work frequently, before you can get the benefits of continuous delivery and deployment.

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